Our Story
Our Brand Story
Tartam Cosmetics began with a single thought — "Why do beauty brands promise the moon but fail to address our real needs?"
We set out to change that.
Our journey started with listening — to friends, family, and real people across India about their skin and hair concerns. We discovered a common truth:
People wanted safe, effective, and trustworthy products — not just pretty packaging or exaggerated claims.
From our Hair Fall Control & Smoothing Shampoo enriched with Tea Tree Oil & Keratin, to our Gentle Daily Face Wash and Nourishing Hair Oil, every formula is designed with purpose, purity, and performance in mind.
We’re not here to fit into the beauty industry’s noise.
We’re here to create a space of honesty — where you know exactly what you’re putting on your skin and hair, and why it works.
Tartam is not just another cosmetic brand — it’s your everyday self-care partner.